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Vie App
My father had a severe stroke over 9 years ago, he has survived it but he is no longer the person I knew. It appears his stroke could have been easily avoided if only he had been taking blood pressure medication.
VIE is a self initiated project and was born out of my response to this unfortunate event.
We have the right to take possession of a complete copy of our individual lab test results, without any delay, at minimal or no cost; delivered in an organizedand easy to understand manner. If we track our own health, like the blood pressure and blood work results, we will greatly reduce a chance of having a heart attack or a stroke in the future.
Current problem: Difficult to understand reports, stocks of paper, unable to keep track, inconvenience.
Solution: VIE, iPhone app for patients. iPad app for doctors. Connecting, your doctor with the lab and with you. Delivered in an easy to understand, organized manner, offering a seamless experience for you and your loved ones.
2012
Information Architecture, Interaction Design, User Interface Design
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Krasula // Pierogi Bar
Krasula is a pop-up pierogi bar that brings modern Polish flavor to the bustling New York food scene. By elevating pierogi using farm-fresh ingredients, we bring gourmet to the streets.
Eastern European soul food - the pierogi is a half-moon shaped dumpling, traditionally made by hand, filled with sweet or savory ingredients. At Krasula menu offerings are simple, made with fresh, natural ingredients, and an array of rejuvenated pierogi fillings, toppings, and whole grains. However you will always find, the traditional pierogi such as potato & cheese and cabbage on the menu. We cater to the traditional eater, as well as the vegetarian, the vegan and the gluten free conscious persons. We serve pierogi for everyone!
Krasula is a self-initiated project, conceived out of my love for Pierogi and the need of elevating Polish culinary culture in New York. I have fully branded the bar, re-designed the recipes and sauces, stylized the food plates, designed the physical experience of the space and came up with a well thought out business model. I'm currently raising the funds to build the space, and purchase the equipment needed. To learn more or to sign up for our first pierogi party please visit the website: krasulapierogibar.com
2012
Branding, Culinary Arts, Product Design
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Designer As________
The role of graphic designer is constantly changing, very often we have to reach to other disciplines in order to solve a design problem. This constant crossing of disciplines was the inspiration for this concept. We have developed a Designer As________ campaign, which was part of the MFAD thesis forum as well a two week long exhibition at the School of the Visual Arts' gallery.
2012
Branding, Exhibition Design, Icon Design
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OpenSky
OpenSky is a social shopping website curated by celebrities. While working at Deborah Adler Design I was asked to help redesign the website and the experience of shopping, under the creative direction of Deborah Adler, and with a collaboration of a UX Designer. The redesign also included emails, style guide and other marketing materials.
2013
Graphic Design, Interaction Design, Web Design
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P90X workout Infographic
An infographic of 10-day P90X workout.
This infographic demonstrates the process and the results of a 10-day P90X trial. However the primary goal of this study was to see whether or not Mike who hasn't worked out in 14 years was actually going to commit to it.
Most of the data shows what he was doing instead of working out with his partner. He didn't know he was being tracked.
Graphic Design, Illustration, Information Architecture
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D’Amato Engineering Services inc.
I was commissioned to develop a brand for D'Amato Engineering Services. The commission included, brand identity and collateral, a series of 4 brochures and a website.
The logo is inspired by the angular beams and dramatic perspective of a bridge. The letters D + A are combined together, to resemble an architectural beam structure.
2012
Branding, Graphic Design, Web Design
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School of The Visual Arts Library
I was commissioned by the School of Visual Arts Library, to create a series of buttons and a bookmark to start of the new school year at the library. I felt it was appropriate to reference the timeless designs by Saul Bass, who was an iconic graphic designer across a range of media.
2012
Graphic Design, Illustration, Print Design
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Paper Chase logo
Identity and business card design for a specialty book printer "Paper Chase".
Branding, Design, Icon Design
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National Learning Systems
While working at Tangerine Cafe Design Group, I was assigned to develop identity and print collateral for National Learning Systems. National Learning Systems is a research based educational courseware proven to increase student achievement in reading and math.
2012
Branding, Print Design, Graphic Design
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Bolshephobia
Exhibition design hole nr. 12 as part of the spring show at School of Visual Arts in New York City, each hole in the show was based on a chosen phobia. I chose Bolshephobia.
In Russia, the shadow of the Communist past hangs heavy over its populace, where Communist leaders imposed strict rules about income, religion, and politics. The early Bolsheviks objected to white cows, thinking the color would remind the peasants of the royalists. In 1919 the Central Committee ordered all white cows dyed red. Those who opposed the Bolshevik regime paid a heavy price. Executions, separations from friends and family, and prison sentences in rough barracks where food and water were scarce, were oftentimes the punishment. Stalin, a bloodthirsty dictator, is the primary trigger for this phobia.
2011
Exhibition Design, Graphic Design, Installation Design
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Cardboard speakers design and packaging
While working at Merkury Innovations I was asked to design a line of cardboard speakers for children. The goal was to design speakers which would fold flat, and the packing had to be able to hang. I designed 3 sets of speakers and wanted the packaging to reflect of what is inside. Inspired by the structure of the FedEx envelope, I created an envelope with a window which shows the speaker. The packaging pulls from the design elements of each speaker. The paper and all of the materials used were recycled.
2012
Package Design, Product Design, Branding
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Three Stories
A set of 3 books each telling a different story. Each book contains 5 cards, with the same photographs, however the story changes due to the nature of the much different titles and descriptions for a given card.
A set of 3 books:
Book 1: Split Ends, Book 2: Bad Hair Day, Book 3: The Gigglers
2012
Editorial Design, Graphic Design, Photography
